Writing
Numbers first, opinion second.
I write about outbound systems, GTM engineering and the Turkish market. My content is always grounded in sources and numbers. If you want to talk about how I read them, get in touch.
How many Turkish startups go abroad: the real numbers
No single published rate exists for Turkish startups expanding abroad. Here are the three measurements that do exist, and what each one leaves out.
Market success metrics for a tech startup: the 2025 numbers
The earliest signal that you are winning is not growth, it is retention. What the 2025 benchmarks actually say, and which metric binds at your stage.
Five things SaaS founders should watch
70% of failed startups ran out of capital. That is the ending, not the cause. Five places that signal earlier, and why four break by default from Türkiye.
B2B funding rounds and amounts in Türkiye: the 2025 picture
In 2025 Türkiye saw 284 seed rounds worth $162M, 22 rounds at Series A to B, and zero at later stage. What that means for a B2B founder.
B2B email deliverability checklist: check before you send
Ten headings to work through before launching a campaign, with Google's published thresholds and the places sending setups quietly break.
SPF, DKIM and DMARC setup for email campaigns
If campaign results are poor the cause may not be the copy. What each record does, the right order to set them up, and the nine mistakes made most often.
Email metrics and cold calling in Türkiye
No cold email or cold call benchmark is published for Türkiye. What exists: the global 2025 numbers, BTK's phone data, and the İYS and KVKK rules that bind.
The Turkish startup ecosystem in H1 2026
Three trackers measured the same half year and published three different totals. What each one counts, and what sits under the eightfold growth headline.
Want a straight answer on your outbound?
Book 30 minutes. We look at what you're running, I tell you what I'd check first, and you decide whether the audit is worth it.