I build the system behind your outbound, so your team can just close.
Lead sourcing, enrichment, CRM workflows, SDR visibility, automation, reporting. The clean pipeline operations a B2B team actually needs, not just more leads piled on top.
What I build for you.
Hands-on outbound work for B2B teams. Bring me in for one piece, or hand me the whole engine.
Activity & Pipeline Dashboards
Live outbound and inbound activity across reps, accounts, and time, so you can read your pipeline at a glance instead of chasing people for updates.
Cold Email & Outbound Campaigns
Cold email and multichannel sequences that actually reach the inbox and turn into booked meetings, not spam folders.
CRM & RevOps Engineering
HubSpot and CRM rebuilt from the data model up: lifecycle stages, routing, hygiene. So your pipeline finally tells you the truth.
Lead Generation Workflows
Sourcing, validation, and enrichment on autopilot, so you get a steady flow of ICP-fit leads that are ready to go.
Outbound Audit & Rescue
When outbound stalls, I take it apart, find what's quietly leaking your pipeline, and rebuild that part properly.
GTM Consulting
Strategy, stack picks, and a straight second opinion from someone who's run it. Direction when you need it, not just another pair of hands.
What you actually get.
I'm not the vendor who vanishes after kickoff. For as long as I'm with you, I treat your pipeline like it's my own.
Clarity
When you're in the trenches, it's hard to see what's actually broken. I come in with fresh eyes, find the real bottleneck, and tell you straight how to fix it.
Ownership
If I say it'll get done, it gets done. One person owns the whole thing, so nothing falls through the cracks and there's nobody to point fingers at.
Measurable
I track everything, but I don't stop at "it ran." I watch what actually moves pipeline and quietly kill what doesn't.
Relentless
It's not about whether it works, it's about staying on it until it does. While I'm with you, I care about your numbers as much as you do.
Transparency
No black boxes. You'll always see what I'm building and why, so the system keeps running long after I'm gone.
Hands-On
I get into the weeds with you, from data and deliverability to wiring tools together and sitting with your dev until the thing actually works.
Tools I actually operate.
- Apollo
- ZoomInfo
- Clay
- Sales Navigator
- Seamless.AI
- RB2B
- Bombora
- Salesloft
- Outreach
- Instantly
- Lemlist
- Smartlead
- Trellus
- Orum
- HubSpot
- Supabase
- SQL
- Airtable
- Pipeline logic
- Make
- n8n
- APIs & webhooks
- AI / prompt workflows
GTM tools, not just talk.
Free tools, no signup. The same kind of thing I build for clients, just smaller.
Pipeline Calculator
Work backwards from a revenue goal to leads, emails & cost per opportunity.
Open →SPF/DKIM/DMARC Checker
Check any domain's email auth live, with plain-English feedback.
Open →Outbound Machine (game)
Build the pipeline in the right order and score your automation health.
Play →Deliverability Checklist
The free PDF to run before launching any B2B email campaign.
Get it →Not sure what's leaking your pipeline?
A fixed-scope Outbound Audit: in 5 days I tear down your outbound system and hand you a prioritized plan. The low-risk way to start.
GTM operator. Systems thinker.
I'm a GTM operator focused on outbound systems, RevOps workflows, and practical automation. I started out in lead gen and SDR work, but where I'm strongest is building the systems around outbound: sourcing, CRM structure, dashboards, and data infrastructure.
Through an agency I've worked across 100+ US and EU B2B accounts, with deep, build-from-scratch work (CRM rebuilds, data infrastructure, event-driven automation) on a focused handful of them. I've seen what breaks at pretty much every stage, and I know how to fix it fast.
I'm at my best in messy situations, the ones where you need someone who can actually understand the problem, connect the tools, clean up the process, and turn all that activity into something clear.
Open to GTM Engineering, Growth Ops, RevOps, and outbound systems roles, full-time or consulting. If that sounds like what you're missing, let's talk.
Common questions.
What is a GTM Engineer?
A go-to-market (GTM) engineer builds and runs the technical systems behind revenue: lead sourcing and enrichment, CRM and routing, outbound automation, and reporting. The whole point is to free your sales team up to have conversations instead of fighting with their tools.
What does Ozzy Gercek do?
I design and build outbound systems for B2B teams. That covers lead generation workflows, CRM and RevOps engineering, cold email campaigns, event-driven automation, activity dashboards, and GTM and TAM analysis.
Are you available full-time or for projects?
Both. I take full-time GTM Engineering and RevOps roles, and I also do project-based and consulting work. Most engagements start with a fixed-scope Outbound Audit, so we both know what we're getting into.
Which tools and platforms do you work with?
Apollo, Clay, HubSpot, Salesloft, Outreach, Instantly, Lemlist, n8n, Make, and a SQL or Supabase data layer, among 50+ GTM tools across prospecting, sequencing, CRM, and automation.
Who do you work with, and where?
B2B SaaS, cybersecurity, fintech, and MSP teams across the US, UK, EU, and Canada. I work remotely.
Need your outbound systems built, cleaned, or made to work?
Open to GTM Engineering, Growth Ops, RevOps, and outbound systems work. Full-time or project-based.